XAN Mongolian Barbeque

From identity creation to exterior signage, BOND Creative assisted this restaurant to bring a new level of sophistication to the Mongolian grill experience. A new identity was developed drawing inspiration from the Mongolian flag and the restaurant's name which is taken from the word Xanadu, a summer palace considered to be Genghis Khan’s vision of heaven. We also developed marketing and advertising collateral, menu and stationery design, and exterior and interior restaurant signage.
When developing the design for the menu and marketing collateral, we created a Mongolian feel by adding simple textures and graphics to the background with an Asian flair. We then used an elegant, classic typeface for an upscale look and to reinforce the refined dining experience.