Red Deer College – Wayfinding and Signage Design Program

During its expansion and rebranding initiative, Red Deer College required consulting services to provide a campus-wide master plan implementation program for wayfinding, signage and donor recognition. We were engaged by the College to provide design solutions and implementation strategies that would answer their global environmental graphic design needs. We provided an extensive review of the facility needs and analyzed the college's wayfinding strengths and weaknesses. In addition to this review, we worked closely with the Red Deer College marketing team for a successful rollout of the new brand identity for interior and exterior site signage and donor recognition.