Red Deer College – Reds Café Naming, Identity and Space Design

In conjunction with the wayfinding and signage program, BOND Creative was asked to redesign the nomenclature and signage for the recently upgraded Red Deer College cafeteria. Our naming exercise brought forth many options, which ranged from connections with Red Deer to the youthful nature of the students. Ultimately, the memorable and simple name of Reds Café captured the essence of the facility. Currently in production, Reds Café will be complete in early 2009.

Design cues for the cafeteria were taken from both the modern architecture and the brand colour palette. The red band is meant to draw attention, from a distance, to the cafeteria entrance located down a long and narrow corridor. The subtle curve with the Reds identity and wall graphic serves to draw customers into the facility.

© 2009 BOND Creative Inc.