CPV Group

This architectural firm was amalgamating its partners into a new combined partnership requiring a “one voice” new corporate identity. As senior designer at KADG, Nando created several designs using the acronym of the long established name, Culham Pedersen Valentine. A review of the naming strategy and qualification statement was included to determine a clear direction. We added the word “Group” into the newly created CPV in a distinct style, to balance and soften the stronger CPV type. A new colour palette was introduced to enhance the signature and supporting typography. Nando then created a comprehensive suite of materials and guidelines for all their business applications.

A Kent Allan Design Group (KADG) project.

© 2011 BOND Creative Inc.