Cactrus Water Plus

A new concept to the water cooler industry, this water and multiple juice dispensing unit invented and developed in Calgary and is distributed throughout North America. As part of the KADG team, Stephen Sinclaire's involvement began when KADG was approached to assist in name and visual identity development. Following the creation of their corporate brand, Cactrus was provided with the design for their business papers as well as product branding and packaging. Working closely with the industrial design team and their cutting-edge beverage dispenser design, the corporate identity was applied to the unit and its operation graphics were created. Nando Degirolamo created complex bottle label illustrations that had to be legible right side up when sold on shelves and upside down when inserted into the dispensary.

A Kent Allan Design Group (KADG) project. Images courtesy of KADG

< BACK