Bow Parkade

When a major renovation to a longstanding downtown parking facility was planned, KADG was charged with creating an eye-catching graphic application to help draw in patrons.

To achieve this, simple, larger than life symbology and graphics were used. To accommodate the multilevel, dual zone facility complex wayfinding information and colour coding were developed by Bond Creative's senior partner, Nando DeGirolamo as part of the KADG team. Tenant guidelines were also put in place to ensure consistency with tenants occupying the ground level shops.

A Kent Allan Design Group (KADG) project. Images courtesy of KADG.

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