Alberta Works

Alberta Works brings together employment and training services, income support, health benefits and child support services to better help Albertans. Along with identity and brand materials, KADG was engaged to express the brand for Alberta Works' Labour Market Information Centres. The exterior wayfinding identification signage needed to be clear and express the brand colours and identity. Strategy inside needed to express positive messages rather than the regulatory information commonly seen in government facilities.

The end result is a respectful and friendly environment focused on helping Albertans. As a senior designer at KADG, Nando DeGirolamo designed and implemented the signage program in various locations in the Calgary region.

This concept is currently being implemented by BOND Creative in additional locations across Alberta.

A Kent Allan Design Group (KADG) project.

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