Town of Cochrane – Wayfinding and
Signage Program

The real west happens everyday in Cochrane, a thriving vibrant community in the Bow Valley in Southern Alberta, within minutes of the Rocky Mountains and the City of Calgary. Cochrane Town Council engaged BOND to design and implement a new community signage and wayfinding program that would incorporate their new visual identity. BOND attended stakeholder meetings and conducted research as well as taking into consideration the values and equity that the Town of Cochrane holds. During the design process, an open house was conducted for residents to cast their ballots for the desired design and the Town of Cochrane also made the designs available for online voting on their website. The chosen design depicts their western heritage and values while incorporating contemporary elements.