Westwinds Music Society – Branding and Identity

Westwinds Music Society approached BOND Creative to refresh their previous brand and capture the current spirit of the organization, which has grown from just a primarily band-based group to an all around musical performance offering, including choirs, concert bands and jazz bands.

BOND’s design borrowed from the wind aspect of their identity to help with recognition, using a pinwheel / dandelion graphic that symbolizes the over 350 members coming together to form a unified, playful, and beautiful organization, as well as the touring nature of their musical groups with the traveling dandelion seeds that illustrate how their groups perform in concerts all around the world.