Work Evohlution – Branding and Identity

BOND Creative was engaged by Distributed Worker Success Inc. to develop a brand and name for their new company, Work EvOHlution. They cater to businesses that are interested in distributed work - which involves working away from the structure, supervision, and co-workers found in the traditional office. After coining a unique name highlighting the first initials of the two founders’ last names (O’Neill and Hambley) that also embodied the evolving nature of their industry, BOND developed a simple wordmark that also had flexibility for use as an icon while maintaining the identity of the brand.

BOND applied this identity on required collateral - from the standard stationery suite and website, to marketing material and customized assessment reports given to individuals to help them succeed in a distributed work setting.