ICON Business Park – Signage and Wayfinding Program

ICON Business Park, by Hungerford Properties, is a premier office park consisting of office and industrial space. With its development, and increase in traffic flow from both visitors and tenants, the need for effective wayfinding signage became evident to create a positive visitor experience. BOND Creative designed the signage system and provided an in depth evaluation of the traffic flow to plot and develop appropriate messaging for the information, directional and identification signage with a consistent nomenclature allowing for effective wayfinding.