Edmonton Valley Zoo – Signage and
Wayfinding Program

During its recent expansion initiative, the Edmonton Valley Zoo required consulting and creative services to address its current aging wayfinding system and create a new program that reflects the future vision of the zoo.

An extensive audit was undertaken, analyzing the zoo’s wayfinding strengths and weaknesses, of the current facility requirements and future phased in expansion. Colour coding and animal face illustrations, based on their brand approach, were designed as a visual identifier to the different zones of the zoo.