Calgary Stampede & Stone Olafson –  Uniforms

BOND reviewed the existing uniforms in a task to define the best course of action for future Stampede Park staff uniforms. Following an in-depth investigation and SWOT Analysis, we were able to develop recommendations to resolve current uniform issues. Our recommendations made brand applications consistent and impactful without oversaturating the use of the iconic brand. We also simplified the use of colour to make departments and staff more recognizable, with intuitive colour choices, while maintaining the unmistakable history and identity of the Calgary Stampede.