Calgary CO-OP – Macleod Trail Food Store,
Fresh To Go

As part of the city-wide revision of Calgary Co-op signage and identity, BOND redesigned the Fresh to Go department of the MacLeod Trail food store. We based the design on the existing new Co-op identity elements such as textures, graphic shapes, typography and colours, and created a visual language that was clear and simple. It was part of the launch of the new Fresh to Go department as a new feature in Co-op food stores - highlighting important information while maintaining the distinct connection with Co-op's new identity.