Red Deer College – Donald School of Business

The transition to the downtown campus has added a unique aspect to the Red Deer College wayfinding and signage design program. The new location has provided an opportunity to promote the Donald School of Business, the first named program at RDC, with impactful external signage and cohesive interior branding including feature displays and wayfinding solutions.

Following an extensive review of the Millennium Center, BOND addressed both the current and future needs of the Donald School of Business. While the RDC brand is an essential foundation for signage, we also established the Donald School of Business as it’s own entity.