Between Friends - Branding and Identity Development

Between Friends is a non-profit organization that creates opportunities for people to experience a sense of belonging and connect to the community.

Between Friends engaged BOND's consulting and design services for their branding, naming, and tagline development. They required a new branding initiative that supports and reflects the organization's values and defines who they are. 

To assist in establishing the direction for the branding initiative, BOND conducted discovery and research, as well as stakeholder interviews and meetings.

A clean, colourful symbol was developed which represents a butterfly, a tagline was also developed and a friendly, modern typeface was used.  BOND applied the brand to their stationery and marketing collateral. Some of these items include letterhead, business cards, program guides, annual report, website, vehicle graphics and marketing materials. BOND developed brand identity guidelines that continues to bring their brand to life.